ValueTrack parameters

In Performance Max, ValueTrack parameters can be use alongside tracking_templates, final_urls, or custom parameters at the asset group and campaign levels.

You can also see How ValueTrack parameters map between the Google Ads API UI and Google Ads API.

The following table summarizes supported and unsupported ValueTrack parameters for Performance Max campaigns. Learn more.

ValueTrack parameter Supported
{campaignid}
{adgroupid}
{feeditemid}
{targetid}
{loc_interest_ms}
{loc_physical_ms}
{matchtype}
{network} 1
{device}
{devicemodel}
{carrier} (deprecated)
{ifmobile:[value]}
{ifnotmobile:[value]}
{ifsearch:[value]} Evaluates to false
{ifcontent:[value]} Evaluates to false
{ifauto:[value]} (deprecated)
{ifautolp:[value]}
[ifpla:[value]} Evaluates to false
[iflia:[value]} Evaluates to false
{creative}
{keyword}
{placement}
{target}
{param1}
{param2}
{random}
{aceid}
{adposition}
{ignore}
{campaigntype}
{copy} (deprecated)
{city} (deprecated)
{autotitle}
{websitecallmetric}
{idfa:[value]}
{gclid}
{keyword.} (deprecated)
{localbusiness.} (deprecated)
{lb.} (deprecated)
{lpurl}
{lpurl+2}
{lpurl+3}
{adtype}
{merchant_id}
{product_channel}
{product_id}
{product_country}
{product_language}
{product_partition_id}
{store_code}
{extensionid}

1 "x" is the standard value for all clicks from a given Performance Max campaign. Statistics by specific inventory types are not provided.

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